Thursday, December 26, 2019

Analysis Of Ken Bain s What The Best College Students

While reading Ken Bain’s book â€Å"What the Best College Students Do† of the five different types of students he describes, I feel like I fall under the label of one having mediocre grades but achieving success. I make good grades, however I do not necessarily believe my grades always reflect my hard work, determination and effort put in, similar to his theory on false hope in standardized testing. Throughout my school career, I have consistently made A and B grades. I can remember only one C grade, which was a quarter grade, and very disappointing, but a lesson learned. At the same time though, and as Bain helped me realize through his text, grades are not everything and making a C is not something that is going to kill me; there is simply more to school than a letter grade. In fact he points out through most of the 1800s schools only used two grades, pass or fail. As seen nowadays, schools have since adopted the letter grade system. As a college freshman, I have a fear not being prepared for the level of classes, realizing that everyone is smart and pretty much on the same level. The pressure to maintain good grades is at times overwhelming but it helps to incorporate good organization and time management skills. Luckily my first semester schedule was one that worked and gave me an opportunity to adjust to college life. High school was so structured and time consuming with the day packed from early morning to late afternoon, with few downtime windows. For me, having extraShow MoreRelatedBenifits of Language5821 Words   |  24 Pagesadjustment of thought. Students talking together provide for input and listening. Students often have to assess the thoughts/ideas of peers, determine whether they â€Å"fit† their own, whether they disagree, or partially agree. Students have an opportunity to speak their ideas/thoughts for better formulation. Some often say, â€Å"I didn’t think of that† or â€Å"That’s a different slant.† 2. Promotes greater student-faculty and student-student interaction. Students assist each other in understandingRead MoreConsumer Perspective About Quality Service Provided by Pizza Hut and Dominos21258 Words   |  86 Pagessome of most rapid growth is occurring in the developing world; where it s radically changing the way people eat. People buy fast food because it s cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the marketRead MoreStrategy Management18281 Words   |  74 Pages—Frank T. Rothaermel rot12737_fm_i-xlvi.indd v 17/11/11 7:37 PM Confirming Pages ABOUT THE AUTHOR FRANK T. ROTHAERMEL Georgia Institute of Technology Frank T. Rothaermel (PhD) is the Angel and Stephen M. Deedy Professor in the College of Management at the Georgia Institute of Technology. He is an Alfred P. Sloan Industry Studies Fellow, and also holds a National Science Foundation (NSF) CAREER award, which â€Å"is a Foundation-wide activity that offers the National Science Foundation’sRead MoreFeasibility Studies for Bookstore and Coffee Shop15507 Words   |  63 Pagesmaterials with prices fair enough for the youth and middle-class households. Our purpose is to give the best services a bookstore can have with a very relaxing ambience suitable for reading moods complemented by light meals and hot-and-cold drinks through our mini-cafà ©. Vision: Leaflets Bookstore endeavor to become the most innovative in providing wide variety of books; offering the best place for reading that will give satisfaction to our valued customers. And to be able to extend ourRead MoreRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 PagesResearch Framework and Methodology 3.1 Research purpose†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.2 Hypothesis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3.3 Data Collection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.4 Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.5 Factor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ï  ¶ Chap-4 Result and Interpretation 4.1 Interpretation of Result†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ï  ¶ Chap-5 Suggestions and Managerial Implications ï  ¶ Chap-6 Limitations of the study References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Read MoreInnovators Dna84615 Words   |  339 PagesInnovator’s DNA, authors Je Dyer, Hal Gregersen, and bestselling author Clayton M. Christensen ( e Innovator’s Dilemma, e Innovator’s Solution) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline ve discovery skills that distinguish innovative Read MoreCrm in Supermarkets30832 Words   |  124 PagesEB 2003-02 February 2003 FOOD INDUSTRY MANAGEMENT CORNELL U N I V E R S I T Y Customer Relationship Marketing (CRM) in the U.S. Supermarket Industry: Current Status and Prospects Gerard F. Hawkes Senior Extension Associate Food Industry Management Program Department of Applied Economics and Management College of Agriculture and Life Sciences Cornell University, Ithaca, NY 14853-7801 Teaching †¢ Research †¢ Executive Education IT IS THE POLICY OF CORNELL UNIVERSITY actively to supportRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesthat helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town DubaiRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesways of improving it. Although always appealing to his economic understandings, he has been open to a wide variety of other ideas, recognizing their intellectual strengths and capabilities rather than making artificial distinctions between what is acceptable and what is not. He also has contributed widely to the accounting literature, taking forward the British tradition of economic theorizing in financial accounting as well as being a constant source of creative thinking in the management accounting

Wednesday, December 18, 2019

Essay on Magnificent Minds of the Renaissance - 1120 Words

Magnificent Minds of the Renaissance The renaissance era of the 1500s was a time of artistic, philosophic, and scientific wonder and inspiration. Several new discoveries were made in the areas of science, and assumptions on the world and universe around them were expressed by philosophers. Many individuals had been gifted with artistic creativity and skill. The astonishing achievements of Leonardo da Vinci, Michelangelo, and Raphael are considered momentous to the Renaissance period. In this paper, I will talk about the endeavors and achievements of these three amazing Renaissance men. Born April 15, 1452 in the small Tuscan town of Anchiano to Ser Piero, a wealthy Florentine and Caterina, a peasant woman, Leonardo enjoyed a very†¦show more content†¦(qtd. Encyclopedia Britannica n.pag.). Leonardo created six pieces during his stay in Milan. The most famous of all his paintings, The Last Supper, depicts Jesus with his 12 Apostles during Passover the moment that he reveals that one of them will betray him (Encyclopedia Britannica n.pag.). Unfortunately, by the beginning of the 16th century, the painting began to show deterioration due to the failed technique that Leonardo had developed called tempra. Several attempts were made over the centuries to restore the piece but were unsuccessful until modern restoration techniques were applied after World War II. Restoration of this piece was completed in 1999 but very little of the original painting remains (Encyclopedia Britannica n.pag.). Leonardo based his scientific theories on careful observation and precise documentation. Sadly, is treatises (writings) on several scientific subjects were never completed. The notebooks in which he kept his theories logged, were written in a mirror script. This made it difficult for his work to be deciphered during his lifetime. His scientific findings would have revolutionized science of the 16th century had his work been published (Encyclopedia Britannica n.pag.). Leonardo anticipated discoveries of the modern times. Leonardo spent his last years at the Chà ¢teau de Cloux, near Amboise, where he died and was buried in the palace churchShow MoreRelated Magnificent Minds Of The Renaissance in Europe Essay856 Words   |  4 Pages The high renaissance of the 1500s was a time of scientific, philosophic, and artistic awe and inspiration. Many new discoveries were being made in the field of science, and philosophers expressed their assumptions on the world and universe around them. In addition, many individuals were gifted with artistic dexterity and skill. The amazing achievements of Michelangelo, Raphael, and Leonardo da Vinci are considered significant to the Renaissance period. In this paper, the endeavors and achievementsRead MoreEssay on The Renaissance Humanistic Concept of Man994 Words   |  4 PagesThe Renaissance Humanistic Concept of Man Each century brings something new into this world. Some ages thus become prominent, others don’t seem to contribute a lot to the humanity. The Renaissance became the symbol of awakening, the symbol of excellence and rebirth. It gave birth to the doctrines and principles that dominate the philosophy up until nowadays. Humanism developed as one of the principal philosophical concepts of Renaissance. What does this concept mean, why is it so crucialRead MoreHumanism : Renaissance And Renaissance Thought955 Words   |  4 PagesHumanism in Renaissance Thought The word ‘Renaissance’ is French for ‘Rebirth’. The Renaissance is a period in European history which signifies the rebirth of classical learning and rediscovery. The best possible way to get a grasp about what the Renaissance was all about is to compare it to a previous age. The middle ages for example, could be defined as a spiritual age. In contrast, the Renaissance was a secular age which was more man-centered rather than God-centered. The Renaissance is said toRead MoreHow Did the Period of Renaissance Alter Man’s View of Man? Essay1057 Words   |  5 PagesThe Renaissance period was a truly enlightening period in history that birthed many great advancements in all fields of science, and inventions. How did the period of time we know as, â€Å"The Renaissance†, change or alter man’s view of man? Well, we know that in the Middle Ages, the Church had authority over most people, and people had very few rights. In 1400’s, the M iddle Ages had ended and then began the Renaissance. The Renaissance was a monumental change in Europe which lasted for 300 years. HumanityRead MoreRenaissance Humanism : The Renaissance1209 Words   |  5 PagesRenaissance Humanism The renaissance is by its definition a rebirth of the classical methods of the ancients (Dictionary.) Through the study of the text and the artwork that defined this period we are able to see the transition from a dark, apocalyptic world, to a reinvigorated and bright new era which was dominated by titan of artistry such as Donatello. Because Italy was so well situated in a land that was formally the Roman Empire, and its economic links to lands of heavy Greek influence RenaissanceRead MoreStart of The Renaissance in Italy During the 15th Century Essay799 Words   |  4 PagesStart of The Renaissance in Italy During the 15th Century The word Renaissance means rebirth. It was a period when people rediscoverd learning and looking back to the classical civilizations of Rome and Greece for their inspiration. It was an exciting time of new inventions and amazing discoveries, magnificent buildings and beutiful art. My aim in this essay, is to explain why the Renaissance started in Italy during the 15 century. In this essay I will talk about; TheRead MoreShort Story Critique Essay917 Words   |  4 Pagesinfluenced story exemplifies how people thought of and interacted with those of a different race and those of a similar color. Hughes proves his credibility in writing the piece through his experiences that he endured in his lifetime during the Harlem Renaissance. The life he led was filled with daily racism and discrimination; he experienced much of his subject matter regarding racial and social tension first hand. 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He amongst other artist brought new forms of black cultural expressions into urban areas that had been affected by The Great Migration. Harlem was the largest area affected by said Great Migration. Though the Harlem Renaissance was centered in Harlem the power and strength contained in theRead MoreThe Harlem Renaissance and Slave Narratives1431 Words   |  6 PagesThe Harlem Renaissance began around the 1920’s and was the hub of African American artistic endeavors, with less discrimination, more freedom, and amazi ng strides in politics and economics which was very different from how the slaves lived and hoped, but there still were similarities like a will for a better life, and hope for the future which both embraced even though they were in a dreadful position. Of course there also are differences, in this case that Harlem writers and artist were more educated

Monday, December 9, 2019

Impact of 4D Modeling On Construction Planning

Question: Discuss about 4D simulation, clearly indicating estimated activity costs and duration as a text overlay. Also, highlight procedure for identifying and resolving clashes? Answer: Introduction The Chapter presents the background for the entire study to clarify and focus on the problem of the study and the possible description and the other research questions that are stated as the conclusion of the report. The construction report of the industries offers great deal to all the project teams. It also delivers all the construction projects that are the best and suited for the customers in all respects. These projects increase the number of the participants that makes the requirement much more effective with a better communication proceeds better and prominent results (Allen and Smallwood, 2008). According to the UK Industry all the performance management team that constructs the project effectively is completed by the number of projects that are being done on time. There are different gaps that are found on different construction areas along with different process that are without collaboration and knowledge (Bryman, 2004). The entire system usually maintains an inconsistency among the constructive phase and the process that involves planning and execution at the same time irrespective of the time and space that is allocated to the other devices that are quite visible in the entire research. The above report outlines all the concepts that are involved in this chapter. Literature Review Construction Planning plays an important role for the development of the construction industry to a huge extent. The process involves several tracing results that identify the sequences of the events that differs the results to a huge extent. The Job is quite challenging for the planner and figures out the construction outcome that are not possible to be observed and completed (Andersson and Christensen, 2007). The nature of the complexities and the uncertainties that are put together to intricate all the challenges that is required for the establishment of the planning process and at the same time points out all the important factors that are planned effectively for the early stages of the project to specify all the errors that are the best solutions to assign all the tasks that are for the correct people and to apply the same technique at the same time and further enhance all the success percentage of the project. The construction planning process helps the start of the constructio n phase and the other consideration that is taken into account during the project life cycle that requires the process of planning and the steps that are quite effective and has a proper limit for all the problems and their consequences that have risen. The aim of the planning process generates all the planning associates that identifies all the essential lead projects that have their final outcomes in all respects, The planners also have to go through all the implementations and sequences that impacts the other various activities and evaluation process from the other projects on can make all the decisions that that are quite beneficial and in other words these are the construction planning process that uses all the resources that are easily allocated to the participants as the ones that are interacted among them and at the same time identified effectively (Levitt et al. 2009). Methodology The two approaches that are involved in the above research relate all the practices that are both deductive and inductive at the same time. The method that is used in this research involves the reviews and the analyses that is taken from the existing theories from the entire research we have even used and derived the hypothesis along with the validation that uses the empirical formula and the other specifications that are used to analyze it effectively and at the same time helps them to validate the other methods and data that are used in this process to makes sure that all the constraints are effective in their position along with the positive vibrant that allows the user to makes sure that all the methods are kept at a specific place to undergo several function that are effectively mentioned in the above project for the specification requirements and the other important prospects (Heesom and Mahdjoubi, 2004). The other variants that are used in this project involves the prospects o f Topic selection and Focus, Design Study, Collect Data and the other sections that are Findings and the other interpretation and analysis that can be effectively found and analyzed in the methodology section. Analysis The most significant benefits of the modeling process is to provide all the variant visualization that are used in the construction working and the one that that is not possible for achieving all with the help of 2D documents and drawings like the liner scheduling and the Gantt chart for enabling the planners and at the same time to detect all the clashes and conflicts that are in the phase of construction and for the process that are used in planning (Hendrickson, 2000). As through the case studies that are mentioned above one can easily fiure out the zero conflicts by implementing the modeling process that ranges from around 100 to 200 with the use of traditional planning process and the other case studies that have around 400 clashes and errors in all respects and are also found before the start of the construction phase to adopt the 4D modeling and the other indicators that are quite effective for the adoption of the 4D modeling so that it can easily play the critical role that a re involved in the planning process. The other case studies also implement the 4D modeling and the other prospects that are implemented of 4D modeling that helps in better visualization of the construction work that enhances the planning process and also selects the clashes and conflicts of the visualization of the construction work that needs to be planned and incorporated into the safety concerns of the complex projects that are also mentioned in the above case study (Jongeling and Olofsson, 2007). The process of modeling also allows the team to generate the comprehensive and precise work that will be much more difficult to achieve the traditional planning process and the other project team that can easily achieve the accurate plan with the help of the modeling process that is utilized above. Conclusion The entire research revealed the 4D planning process that acts as the most promising tool that is used for construction planning and at the same time highlights all the modeling process that are discovered to achieve the traditional planning methods that are used in this case study. The most significant benefits that are found in 4D modeling are to get a better visualization of the construction work and the other better communication structures that are found in the project teams for increasing the efficiency of the planning process and the other aspects of 4D modeling that assists in achieving all the accurate and detailed work plans that includes the planning of temporary structures, managing site logistics and other quantity take offs that are important for the entire research. With the help of better communication and visualization the planner plans the team according to the client and achieves better understanding of the project along with its objectives that would eventually im prove the construction planning and the execution process that significantly leads the success of the project. Hence we can easily state that the project provides reliable and detailed plan that obtains and assists the project to be completed within the provided time and budget. References Allen, C., Smallwood, J. (2008). Improving construction planning through 4D planning.Journal of Engineering, Design and Technology , 6 (1), 7à ¢Ã¢â€š ¬Ã‚ 20. Andersson, N., Christensen, K. (2007). Retrieved March 07, 2012, from Practical implications Bryman, A. (2004). Social Reseach Methods. Oxford University Press. BuildingSMART. (2010). Constructing the business case: Building information modelling.London: British Standards Institution. Chachere, J., Kunz, J., Levitt, R. (2009). The role of reduced latency in Integrated Concurrent Engineering. Stanford: CIFE. Dawood, N., Sikka, S. (2008). tool, Measuring the effectiveness of 4D planning as avaluable communication. ITcon , 13, 620à ¢Ã¢â€š ¬Ã‚ 636. Dawood, N., Sikka, S. (2004). Visual 4D planning in the UK construction industry. RetrievedFebruary 13, 2012, from Digital library of construction informatics:https://itc.scix.net/data/works/att/bbb3.content.02753.pdf Heesom, D., Mahdjoubi, L. (2004). Trends of 4D CAD applications for constructionplanning. Construction Management and Economics , 22, 171182. Hendrickson, C. (2000). Project Management for Constructionà ¢Ã¢â€š ¬Ã‚ Fundamental Concepts forOwners, Engineers, Architects and Builders. Retrieved February 27, 2012, fromhttps://pmbook.ce.cmu.edu/09_Construction_Planning.html Jianping, Z., Yang, Z., Zhenzong, H., Ming, L. (2008). Construction Management Utilizing 4DCAD and Operations Simulation Methodologies. Tsinghua Science and Technology ,13 (S1), 241à ¢Ã¢â€š ¬Ã‚ 247. Jongeling, R., Olofsson, T. (2007). A method for planning of workà ¢Ã¢â€š ¬Ã‚ flow by combined use oflocationà ¢Ã¢â€š ¬Ã‚ based scheduling and 4D CAD. Automation in Construction , 16, 189198.

Monday, December 2, 2019

Vodafone developing a total communications strategy in the UK market

Introduction In the face of competition, this report presents Vodafone’s strategy aimed at having a competitive advantage over its current and future competitors by adopting several measures aimed at giving consumers greater value for their money.Advertising We will write a custom term paper sample on Vodafone: developing a total communications strategy in the UK market specifically for you for only $16.05 $11/page Learn More Michael Porter (2004) put forward two fundamental forms of competitive advantage: cost advantage and product differentiation advantage. In cost differentiation, a company lowers its product costs than the prevailing market costs for similar or related products. However, in product differentiation, based on a market analysis, the company chooses a strategy that will give it a unique position among competitors and enable it to have an advantage over competitors. Differentiation frequently entails delivering benefits that surpas s those of the competitors, and enables it to create superior value for its customers and establish itself in the market. In this case study, Vodafone seeks to adopt strategies for enabling a competitive advantage over its competitors but contemplates whether it should build its own network to provide the required services or provide them through partnerships and/or acquisitions. Summary This case study on Vodafone, the world’s largest mobile telephone operator by revenue, presents the company’s strategy in its attempts to emerge out of competition from companies offering similar products in the UK home market in 2009. During the said year, Vodafone faced competition from a number of companies in the rapidly expanding market for high-speed internet services in the home market.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The increasing demand for these products had att racted not only Vodafone’s traditional competitors such as British Telecom (BT), O2, and Orange, but had also drawn attention from other communication firms such as Virgin Mobile and Sky Broadcasting. New competition also arose from arose from Carphone Warehouse and suppliers such as Nokia and Apple. Other firms were also contemplating moving into the high-speed internet services market. Besides changes in competition, Vodafone and other providers faced challenges from rapid changes in technology and regulatory changes in the UK communications sector. Consequently, many operators adopted their own strategies around the consumer’s need for ‘converged services’, meaning that companies could provide two or more services making up the ‘quad play ’ offered by Virgin Media (fixed line telephony, mobile telephony, television, and broadband internet). While most of the competitors offered a combination of the services, Vodafone focused mainly on mobil e services and this caused concern to both shareholders and the management. The challenge was to decide if they should provide any of the other services, and if so, should they build their own networks or through partnerships or acquisitions. Analysis of the Major Facts PESTEL Analysis In order to determine the best strategy that should be adopted it is imperative that we determine the roots of the intense competition in the high-speed internet services. A PESTEL analysis shows that the source of competition in the communications sector originated from a number of macro-environmental factors. Political factors had been due the regulatory changes undertaken by the government, specifically the Office of Communication (Ofcom).Advertising We will write a custom term paper sample on Vodafone: developing a total communications strategy in the UK market specifically for you for only $16.05 $11/page Learn More These changes included the privatization of the nat ional telephone company, BT, forcing it to allow access to its services at competitive rates, licensing more mobile-operators and allowing virtual operators (MVNOs), and supporting competition in television and internet sector to improve service delivery. Economic factors arose from the global financial crisis that had heavily impacted the UK economy, just like all developed nations. The UK was expected to recover more slowly than other countries due to the important role of financial services to its economy. Economic factors also affected sociocultural factors as it affected income distribution and spending patterns. Technological factors arose from the changes in technology with the development of internet protocol (IP) technology, emergence of new broadcasting technology, and the ongoing upgrading of speeds over fixed and mobile networks. Environmental and Legal factors did not seem to have a significant role of the competition. In adopting a strategy to emerge out of the competi tion, Vodafone had to address each of these issues (Johnson et al, 2010). Competitor Analysis A number of competitors were already providing at least three of the four services in the high-speed internet market, however, Vodafone mainly focused on mobile telephony. Therefore, to gain an edge over its competitors, Vodafone had to adopt either the ‘triple play’ of the ‘quad play’. In order to do this, the company has to analyze its competitors and determine the methods they used to roll out their service to come up with the most cost effective method. The fixed line telephone network had been developed by the government through BT, which had subsequently been privatized, hence BT was the initial sole operator of the fixed line telephone, however, Ofcom introduced a process referred to as local loop unbundling (LLU) which required BT to allow other operators to install their own equipment in the existing BT network to provide voice and broadband internet servi ces to their own surrounding customers.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This meant that operators such as Vodafone could provide these services without building their own network. Mobile telephone was Vodafone’s core competency, being the world’s largest mobile telephone operator by revenue, therefore, it did not require any acquisitions or partnerships to create an advantage over its competitors. However, the failure to create a ‘total communications’ strategy could lead to user migrating to other operators, especially with the introduction of number portability in 2007 and competitive approached adopted by operators. The television segment is dominated by five ‘public service broadcast’ channels: BBC1, BBC 2, ITV 1, Channel 4 and Five. These channels are supported by annual license fees and advertising. The rest of the market is taken by ‘multichannel operators’ led by BskyB, UKTV, Viacom and Virgin which are mainly supported by a mix subscription and advertisements. Ofcom reports that there were 49 5 channels by the end of 2008. BBC (all channels) had a dominant share of the market with 31.8%, up 0.8% the previous year and up 1.2% in 2006, ITV and Channel 4 followed with 22.6 % and 11.7% respectively, both companies had registered growth in the past two years. Going by this trend, the three companies, with a total share of 66.1%, will continue to dominate the market for the foreseeable future (Johnson et al, 2010). The fourth and final section of the ‘quad play’ services is broadband. Fixed broadband was available in 65% of UK homes in 2009, most of which were served by their existing phone lines using DSL technology, the rest are supplied with cable broadband. Analysts have predicted that this figure is likely to rise with DSL technology occupying a chunk of the market. wireless broadband is also provided by all major operators through 3G cards for laptops, however, most of the users have a DSL connection and see the mobile connection as a supplement. In addition , there are more than 12,000 Wi-Fi hotspots in early 2008, the largest operator being The Cloud (58.3%), BT Openzone (19.3%) and T-Mobile (10%) (Johnson et al, 2010). Together, the three Wi-Fi operators have a market share of 88.2%. The growth of the broadband sector has been encouraged by local loop unbundling, consequently, the five largest providers had 91% of all connections in 2009, with BT (26%), TalkTalk (25%) and Virgin Media (23%) leading the pack. Alternatives Owing to its dominance of mobile telephone, Vodafone is left with the other three options (fixed line telephone, television, and broadband). The local loop unbundling process allows companies to install their own equipment in the existing BT network to provide voice and broadband internet services to their own customers, therefore, Vodafone would only have to purchase the necessary hardware and have their fixed line telephone and broadband running, rather than build their own network, which would be very costly (Yip, 1995). However, it could acquire Wi-Fi operators or build its own network and increase coverage in other parts of the country. The only segment that would require a major partnership or acquisition would be in television as it is dominated by three major companies. Recommendations After a detailed analysis of the competitors, it is observed that the most effective measure for Vodafone would be to provide a ‘triple play’ strategy in which it would provide mobile telephone services, fixed line telephone, and broadband (Yip, 1995). The company already has well-established mobile telephone network while the installation of fixed line telephone and broadband would require less capital outlay because, by using the local loop unbundling as provided by the Office of Communication, it will rely on the existing BT network. Works Cited Johnson, Gerry, Whittington, Richard, and Scholes, Kevan. Exploring Corporate  Strategy. NJ: Pearson Education, 2010. Print. Porter, Michael E. Competitive Strategy: techniques for analyzing industries and  competitors. New York: Free Press, 2004. Print. Yip, George. Total Global Strategy : managing for worldwide competitive advantage.  NY: Prentice Hall, 1995. Print. This term paper on Vodafone: developing a total communications strategy in the UK market was written and submitted by user Morgan Stark to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Vodafone Developing a Total Communications Strategy in the UK Market Comparison of the Four Industries in terms of Industry Attractiveness Using Porter’s Five Forces, a comparison of the four industries (fixed-line, mobile, television and broadband) can be undertaken to demonstrate their attractiveness. UK customers have more discretion to choose which company to use in the provision of fixed-line, mobile and television services, hence these industries are continually registering fewer profits due to customers’ power.Advertising We will write a custom case study sample on Vodafone: Developing a Total Communications Strategy in the UK Market specifically for you for only $16.05 $11/page Learn More However, the broadband industry is increasingly growing as there are fewer companies offering the services due to huge capital costs involved, hence customers have less power in this industry. The suppliers’ power, reflected by the services and infrastructure offered by British Telecom (BT) to various compani es within the sector, is minimal in all the four industries owing to the many regulatory frameworks that have been developed and implemented by Ofcom (Office of Communications). Owing to low suppliers’ power, companies such as Vodafone can leverage on the profit potential by using BT’s networks and infrastructure to expand services. From the case, it is clear that the high rivalry between competitors has negatively affected the profit and customer subscription margins in the fixed-line, mobile and television industries. However, the broadband industry is still attractive to investors due to minimal rivalry among competitors. However, as the fixed-line industry faces a minimal threat of new entrants owing to the fact that customers are increasingly using newer technologies, the other three industries – mobile, television and broadband – face real threats of new entrants not only because of their potential for continued growth and profitability but also due to the ongoing acquisitions and partnerships affecting these industries. Lastly, in analyzing threat of substitute products, it can be argued that both the mobile and television industries face this threat as mobile providers bring into the market new mobile devices with enhanced capacity to roll out all the services in one single gadget, and as TV service providers look for innovative products that may enhance customers’ experiences. These opportunities provide adequate space for the proliferation of substitute products within the communications sector. However, the broadband industry may not attract such a threat due to the high capital costs involved in rolling out its services. Similarly, the fixed-line industry may not attract substitutes due to the nature of infrastructure and networks used.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Key Drivers of Change in the Comm unication Industry From the case scenario, the key drivers of change in the communication industry include technological advancements, acquisitions, products and services diversification, willingness to collaborate, speed, flexibility and competition. In technological changes, it is clear that the digital revolution has forced most companies in the UK’s communication industry to reassess not only how to effectively and efficiently provide traditional voice services to their existing customers, but emerging high-band data, television and video services as well. Additionally, a number of significant players in the industry are increasingly acquiring smaller firms to expand their customer base, reach and profitability. Surprisingly, a few major players are willing to partner or even merge to sustain leadership and competitiveness, while benefiting immensely form the economies of scale as well as shared infrastructure. Products and services diversification, in my view, is acting as a critical driver to change for allowing the expansion of customer base with tailor-made products and services that satisfy specific needs and expectations of the customers. Moving on, it is clear that most companies operating in the industry are currently expending huge financial resources to develop fast and flexible networks, or to acquire other firms with such networks, with the view to enhancing customer value propositions and satisfaction. Vodafone, for example, has initiated a project to upgrade its Internet network from 3G to 4G to achieve faster speeds and flexibility. Lastly, there is intense competition within the industry for customers and market share, implying that companies must continually shift their strategies to remain competitive. The impact of these drivers will reflect in terms of a more streamlined sector, with companies attempting to buddle their services together and market them to customers in one package. Change in the UK’s Communication Industry From the case scenario, it is clear that the UK’s communication industry is increasingly changing from the provision of traditional voice services using the fixed-line industry to the adoption and expansion of digitised functions with capacity to provide data and video to customers. Consequently, as customer figures and profit margins for voice services drop over the years, it is expected that technology will play a major role in developing a framework that will enable industry players to expand into the mobile, television and broadband industries.Advertising We will write a custom case study sample on Vodafone: Developing a Total Communications Strategy in the UK Market specifically for you for only $16.05 $11/page Learn More More importantly, it is envisaged that more operators will make huge investments in the broadband industry due to its attractiveness (see Porter’s analysis), and also due to the fact that it has the capacity for con tinued growth. Consequently, by 2015, more companies operating in the UK’s communication industry will have developed capacities to roll out broadband Internet services in large scale as all evidence points to the fact that the broadband industry can also be used to provide mobile and digital television services. It is expected that services such as cable television and radio may become obsolete by 2015 as technological advancements, stiff competition from new service providers, proliferation of IP-based networks and mounting penetration of broadband Internet services drive companies operating in the UK’s communication industry to converge their services. However, it is highly unlikely that the fixed-line industry will become obsolete by 2015, though profit margins in this industry are likely to continue plummeting into the future. Overall, the industry is expected to be more attractive as services are converged not only due to opening up of many new opportunities for existing service providers and entrepreneurs (e.g., a mobile phone operator will have the capacity to sell digital music and movies using broadband Internet), but also due to improvements in customer satisfaction and retention (e.g., customers will be more satisfied for purchasing various services in a low-cost package). Vodafone’s Strategy Going into the future, Vodafone should change its strategies to reflect the realities on the ground, especially with regard to convergence of services in the UK’s communication’s sector. To achieve its objective of being a ‘communications leader in an increasingly connected world’, the company must not only invest heavily in new and emerging communication technologies but must be ready to partner with other like-minded companies in the pursuit of more customers and opportunities for continued growth, competitiveness and sustainability. The concept of partnering with other companies or even acquiring small firms w ithin the industry, in my view, is a ripe one for Vodafone if it expects to rise into the leadership position. Additionally, partnering and acquisitions will ensure the company expands its networks and customer base without having to make substantial capital investments in network infrastructure. Additionally, Vodafone stands at a better position to become the communications leader if its drives its operational performance through customer value enhancement to satisfy and retain existing customers while looking out for new ones, pursue growth and expansion opportunities in total communications (mobile, television and broadband) focussed on service delivery to customers instead, pursue emerging markets particularly in developing countries to increase customer base and revenue streams, and strengthen its capital discipline to ensure that more money is freed up for meaningful investments.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This case study on Vodafone: Developing a Total Communications Strategy in the UK Market was written and submitted by user Emiliano Gould to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.